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Improve customer experience in the digital age

Improve customer experience in the digital age

by Denis Connolly | May 12, 2023 | Agency Management, Featured

In today’s highly competitive, thriving insurance industry, building and maintaining strong customer relationships is crucial for success. It not only helps to create a loyal client base, but also to generate referrals and new business opportunities. With that, it’s...

Behavioral analytics is transforming marketing

Behavioral analytics is transforming marketing

by Katie Brenneman | Feb 6, 2023 | Agency Management

Analytics is essential for any marketing campaign. Analytics tools are what you use during research to inform targeting and interpret results during and after the campaign. It’s important to realize the application of behavioral analytics when you’re building your...

Reduce damages and payouts: Monitor for leaky toilets

Reduce damages and payouts: Monitor for leaky toilets

by Natalie Tague | Dec 30, 2022 | Consumer-focused, General News

When it comes to leaks in the bathroom, prevention is just as important as conducting a timely repair. Most property owners do not have time or expertise to periodically check every toilet for minor leaks or damage, so they end up paying more on water and sewer bills....

Connecticut Convention, a successful return

Connecticut Convention, a successful return

by Alexandra Chouinard | Mar 29, 2022 | Association, Featured, General News

PIA held its Connecticut Convention on March 24-25, 2022, at the Hartford Marriott Downtown—a new venue for the event that gave attendees a refreshed location to learn, grow and network. Hundreds of insurance-industry professionals from all over Connecticut earned...

Water-damage claims can happen anywhere at any time; education & tech can mitigate damage

Water-damage claims can happen anywhere at any time; education & tech can mitigate damage

by Bill McMahon | Nov 8, 2021 | Consumer-focused, General News

I’m a coastal agent who insures a lot of secondary homes. At my agency, I have been watching water-damage claims closely for years. When our area gets a deep freeze, we do have a fair number of large claims due to water damage. However, weather is only a part of...

Life insurance: The case for outcomes over cost

Life insurance: The case for outcomes over cost

by Scott Fergusson | Jun 14, 2021 | Consumer-focused, General News

The life insurance industry has a dirty secret that most agents are aware of, but don’t want to talk about: The main factor for choosing one policy over another comes down to price. Most agents know that Carrier A’s coverage likely will be like Carrier B’s coverage,...

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