In today’s highly competitive, thriving insurance industry, building and maintaining strong customer relationships is crucial for success. It not only helps to create a loyal client base, but also to generate referrals and new business opportunities. With that, it’s...
Analytics is essential for any marketing campaign. Analytics tools are what you use during research to inform targeting and interpret results during and after the campaign. It’s important to realize the application of behavioral analytics when you’re building your...
When it comes to leaks in the bathroom, prevention is just as important as conducting a timely repair. Most property owners do not have time or expertise to periodically check every toilet for minor leaks or damage, so they end up paying more on water and sewer bills....
PIA held its Connecticut Convention on March 24-25, 2022, at the Hartford Marriott Downtown—a new venue for the event that gave attendees a refreshed location to learn, grow and network. Hundreds of insurance-industry professionals from all over Connecticut earned...
I’m a coastal agent who insures a lot of secondary homes. At my agency, I have been watching water-damage claims closely for years. When our area gets a deep freeze, we do have a fair number of large claims due to water damage. However, weather is only a part of...
The life insurance industry has a dirty secret that most agents are aware of, but don’t want to talk about: The main factor for choosing one policy over another comes down to price. Most agents know that Carrier A’s coverage likely will be like Carrier B’s coverage,...