Let’s face it, insurance and creativity are not normally two words spoken in the same sentence. That is, until you introduce marketing and branding into the discussion. Actions, such as designing your agency logo, creating slogans or taking out an ad in the newspaper,...
Many employers are grappling with low levels of employee engagement and morale. Factors like increased workloads, lack of recognition and insufficient communication create a workplace atmosphere in which employees may feel undervalued and disconnected. This...
The Agents Advocacy Coalition—the official political action committee of PIANY—plays a crucial role in shaping legislative efforts that impact insurance agents across New York state. We sat down with three members of the AAC—Chairperson Fred Holender, CLU, CPCU, ChFC,...
In my completely biased opinion, the legal field has one of the best lexicons of any profession. Usurious, champerty, tortfeasor, and restrictive covenants are just a few of the myriad legal terms that all sound exceptionally legal and are almost completely opaque....
With the digital marketing industry predicted to reach $807 billion by 2026, it has become a crucial aspect of modern business strategies due to its far-reaching impact and numerous advantages. In essence, digital marketing offers unparalleled opportunities for...
Nothing impacts your business’s success more than the strength of your customer relationships. Delivering high-quality customer service makes your customers feel connected, encouraging them to renew, purchase additional products, and recommend your agency to others....
Generally, business owners, agency owners, and business leaders have several critical success factors to consider as they manage and grow their businesses. Some essential success factors are apparent (e.g., profitability, providing a good product or service or...
A degree and years of experience are great attributes when finding the dream job, but there’s more to the story. There are plenty of internal and external factors that can affect your career’s trajectory like confidence, soft skills, and a work-life balance. Let’s...
Technology has become a key player in the stability and success of modern small businesses. New technologies provide business owners with opportunities to boost growth and overcome obstacles. These tools are critical to enhancing an organization’s financial...
As an employment lawyer and human resources expert spending my career working with businesses of various sizes, I believe the single most important thing employers can do is make sure they are handling their employees’ wages properly. When people’s livelihoods are...