The Agents Advocacy Coalition—the official political action committee of PIANY—plays a crucial role in shaping legislative efforts that impact insurance agents across New York state. We sat down with three members of the AAC—Chairperson Fred Holender, CLU, CPCU, ChFC,...
What is a restrictive covenant; why do I care?
In my completely biased opinion, the legal field has one of the best lexicons of any profession. Usurious, champerty, tortfeasor, and restrictive covenants are just a few of the myriad legal terms that all sound exceptionally legal and are almost completely opaque....
Costly, yet avoidable digital marketing mistakes
With the digital marketing industry predicted to reach $807 billion by 2026, it has become a crucial aspect of modern business strategies due to its far-reaching impact and numerous advantages. In essence, digital marketing offers unparalleled opportunities for...
Tech: Build and maintain strong customer relationships
Nothing impacts your business’s success more than the strength of your customer relationships. Delivering high-quality customer service makes your customers feel connected, encouraging them to renew, purchase additional products, and recommend your agency to others....
Customer loyalty—going, going, gone?
Generally, business owners, agency owners, and business leaders have several critical success factors to consider as they manage and grow their businesses. Some essential success factors are apparent (e.g., profitability, providing a good product or service or...
Maximizing professional success: Beyond skills and experience
A degree and years of experience are great attributes when finding the dream job, but there’s more to the story. There are plenty of internal and external factors that can affect your career’s trajectory like confidence, soft skills, and a work-life balance. Let’s...
Tech strategies for stability in small business
Technology has become a key player in the stability and success of modern small businesses. New technologies provide business owners with opportunities to boost growth and overcome obstacles. These tools are critical to enhancing an organization’s financial...
Where the legal risks lurk in human resources: Reduce the risk of wage-and-hour violations
As an employment lawyer and human resources expert spending my career working with businesses of various sizes, I believe the single most important thing employers can do is make sure they are handling their employees’ wages properly. When people’s livelihoods are...
Sensory branding = customer retention
Sensory branding isn’t a new concept, but it’s something that more marketing teams should pay attention to when it comes to increased customer retention. Appealing to the senses of your customers will not only attract more people within your target audience, but it...
Don’t compete … differentiate
It is an understatement to say that the world is changing. The way we communicate with others, purchase goods and services, engage in entertainment, have all changed at an unprecedented rate leaving many businesses trying to comprehend what they will need to maintain...