Sensory branding isn’t a new concept, but it’s something that more marketing teams should pay attention to when it comes to increased customer retention. Appealing to the senses of your customers will not only attract more people within your target audience, but it...
It is an understatement to say that the world is changing. The way we communicate with others, purchase goods and services, engage in entertainment, have all changed at an unprecedented rate leaving many businesses trying to comprehend what they will need to maintain...
Whether you’re a business owner or manager, employee well-being and safety should be at the top of your priority list. You might have safety strategies and health practices in place designed to keep your employees happy and healthy, but you could be overlooking...
With the rate of recent rapid technological changes, it’s no surprise that businesses must adapt to new trends constantly. This is mainly true for independent agents who are experiencing pressure to keep up with digital transformation. Since customers are increasingly...
I like rules. When I open a board game, I immediately read the instructions. I’m sure my affinity for the rules lead to my decision to become an attorney. In a conversation with a guidance counselor, I may have said: “You mean my job would be to argue about what the...
The New York State Department of Financial Services released its official second amendment to the cyber security regulation (23 NYCRR 500) on Nov. 1, 2023. The amendment makes multi-factor authentication mandatory for all covered entities, increases the thresholds for...
When you consider all the ways you can make your agency more efficient, the technological aspects can be overwhelming. This can be anything from considering a new agency management system to determining if you want to work with a company that provides back-office...
Voice over Internet Protocol phone systems help independent agents run their businesses more efficiently compared to traditional phone landlines. VoIP comes with numerous features and benefits already built in, and VoIP comes with substantial cost savings. To find the...
If you decided to sell your agency today, would potential suitors be drawn in by your brand? Every business has a brand, whether they are aware of it, and proper brand investment is incredibly important. Branding may not always be top of mind for an agency owner....
Building a strong team is a crucial part of running a successful independent insurance agency. This is especially true in times of economic uncertainty. Having the right people in place can help your agency continue to win when things get tough. With recent shifts in...