What’s your career reputation? What values do your colleagues and clients see when they interact with you? Do you consistently model and communicate your principles and ethics? Building a positive personal brand is an everyday activity.

Use this checklist to pat yourself on the back or to identify areas to improve.

No. 1: Replace “I’ll try” with “I will” to convey personal ownership. If resolution is not possible, keep your agreement by providing updates.

No. 2: Use positive language. Tell others what you can do, not what you can’t do.

No. 3: Give credit to others.

No. 4: Be on time.

No. 5: Go beyond what’s expected. Deliver ahead of a deadline or provide additional information without being asked.

No. 6: Don’t complain without offering a solution.

No. 7: When communicating in person, by video, or by phone, focus 100% of your attention on the person speaking.

No. 8: Admit your mistakes quickly. Do what you need to do to help fix the mistake.

No. 9: Say please and thank you. Acknowledge extra effort by associates.

No. 10: Master effective verbal and written communication. Be concise in your messaging by identifying what, who, when, why, what is requested, and response needed.

No. 11: Use the Rule of 3. If an email or text requires more than three messages, pick up the phone and talk.

No. 12: Learn your job and do it well. Avoid asking questions of others on things you should know. Use the authority given you to demonstrate knowledge and confidence.

No. 13: Be open to others’ opinions and approaches. Be respectful when asking questions or conveying issues with another’s work.

No. 14: Check your online presence for professionalism and accuracy.

No. 15: Follow your office’s COVID-19 protocols to show respect and protect yourself and others.