Online businesses come in all shapes and sizes. Sellers of handmade jewelry, software subscriptions, insurance policies or anything else, all have the same goal—to turn a profit. Even if a business exists as an extension of a passionate hobby, it’s still advantageous...
Sensory branding isn’t a new concept, but it’s something that more marketing teams should pay attention to when it comes to increased customer retention. Appealing to the senses of your customers will not only attract more people within your target audience, but it...
If you decided to sell your agency today, would potential suitors be drawn in by your brand? Every business has a brand, whether they are aware of it, and proper brand investment is incredibly important. Branding may not always be top of mind for an agency owner....
Connecting with your customers is one of the most crucial aspects of running a successful insurance agency. Your customers keep you in business, so it’s essential to keep them happy—and connecting with them in a personal, human way is one of the best ways to...
In today’s PR world, technology can be your best friend. Whether you operate as small business or a major enterprise, being able to build and boost brands is essential. Nowadays, there are multiple tools and platforms that make handling those tasks easier than ever....
Video marketing is more popular than ever, and it shows no signs of slowing down. While the types of videos your agency posts might change, it’s clear that consumers connect with this type of content. However, when you’re building a video marketing campaign, it’s...
Analytics is essential for any marketing campaign. Analytics tools are what you use during research to inform targeting and interpret results during and after the campaign. It’s important to realize the application of behavioral analytics when you’re building your...
Are you a business owner or a startup looking to separate yourself from the competition? There are many ways to go about this, but it starts with branding. This article will dive into branding best practices, including identifying your target market, maintaining...
In June 2014, Tesla CEO Elon Musk posted a blog on the company’s website announcing the company would treats its patents as open-source designs to encourage more companies to build and sell all-electric vehicles.[1] In typical Musk fashion, the blog post raised more...
Owning a small business has never been easy. However, in today’s highly competitive and increasingly crowded global marketplace the challenges are more formidable than perhaps ever before. That means that if you want your agency not just to survive but to thrive, then...