In today’s PR world, technology can be your best friend. Whether you operate as small business or a major enterprise, being able to build and boost brands is essential. Nowadays, there are multiple tools and platforms that make handling those tasks easier than ever....
Video marketing is more popular than ever, and it shows no signs of slowing down. While the types of videos your agency posts might change, it’s clear that consumers connect with this type of content. However, when you’re building a video marketing campaign, it’s...
Analytics is essential for any marketing campaign. Analytics tools are what you use during research to inform targeting and interpret results during and after the campaign. It’s important to realize the application of behavioral analytics when you’re building your...
Are you a business owner or a startup looking to separate yourself from the competition? There are many ways to go about this, but it starts with branding. This article will dive into branding best practices, including identifying your target market, maintaining...
In June 2014, Tesla CEO Elon Musk posted a blog on the company’s website announcing the company would treats its patents as open-source designs to encourage more companies to build and sell all-electric vehicles.[1] In typical Musk fashion, the blog post raised more...
Owning a small business has never been easy. However, in today’s highly competitive and increasingly crowded global marketplace the challenges are more formidable than perhaps ever before. That means that if you want your agency not just to survive but to thrive, then...
Several years ago, Lebron James filed a trademark application for the phrase Taco Tuesday that, predictably, caused an uproar on the internet. Apart from the fact the internet consistently needs to get outraged over something, it struck many rational people as a bit...
The most critical elements of successful small-business operations include building a customer base, managing your finances, and continually cultivating new customers through targeted advertising. Building your professional network also is key. Here are some tips on...
With summer sun and vaccine shots, we are heading for the great reawakening. Our customers have learned to work remotely, save money, avoid travel and find entertainment in those things closest to their homes and families. We were forced to avoid buying and...
What's your career reputation? What values do your colleagues and clients see when they interact with you? Do you consistently model and communicate your principles and ethics? Building a positive personal brand is an everyday activity. Use this checklist to pat...