Video marketing is more popular than ever, and it shows no signs of slowing down. While the types of videos your agency posts might change, it’s clear that consumers connect with this type of content. However, when you’re building a video marketing campaign, it’s...
Behavioral analytics is transforming marketing
Analytics is essential for any marketing campaign. Analytics tools are what you use during research to inform targeting and interpret results during and after the campaign. It’s important to realize the application of behavioral analytics when you’re building your...
What’s in a brand? A lot, actually!
Are you a business owner or a startup looking to separate yourself from the competition? There are many ways to go about this, but it starts with branding. This article will dive into branding best practices, including identifying your target market, maintaining...
Fringe benefits and other reimbursements that are nontaxable
Comprehensive knowledge of what is taxable and nontaxable benefits is incredibly important for business owners, as well as heads of human resource departments. Employees are attracted to worthwhile benefits bundled in with their earned income and this only aids in a...
Tech integration can improve company culture
When you think of a positive company culture, it’s unlikely that business technologies are the first things that spring to mind. However, the reality is that the integration of business tech can go a long way in improving your organizational culture. Let’s look at how...
N.Y.: New cyber regulations on the horizon; certification of compliance due April 15
The New York State Department of Financial Services released the official proposed second amendment to the cyber security regulation (23 NYCRR 500) for public comment late last year. This follows an unofficial draft of the amendments that circulated this past August....
Soft skills that drive leadership success
When we think of a skilled individual, we often drum up the image of a web developer, a mechanical engineer, a brain surgeon, or even an arborist. While the examples above depict hard skills, it’s the other side of the coin that cohesive work environments need to...
What agents need to know as the insurance markets harden, PIA has tools to offer guidance
Hard market refers to a high demand for insurance and a decreased desire to insure. A soft market marks the opposite, when the demand for insurance coverage and competition in the market is minimal. The COVID-19 pandemic caused global economic hardship. The U.S. is...
Flexible schedules, not flexible rules
Well, that was weird. The COVID-19 pandemic certainly has changed the way we work. While employees are returning to the office after two years of remote working, not everything is returning to normal. Many employers are adopting hybrid-working schedules, which allow...
Distorted patents and exorbitant premiums
In June 2014, Tesla CEO Elon Musk posted a blog on the company’s website announcing the company would treats its patents as open-source designs to encourage more companies to build and sell all-electric vehicles.[1] In typical Musk fashion, the blog post raised more...