Nothing impacts your business’s success more than the strength of your customer relationships. Delivering high-quality customer service makes your customers feel connected, encouraging them to renew, purchase additional products, and recommend your agency to others....
As an independent insurance agent, navigating the market and crafting an offer that stands out from the rest—an offer that can’t be dismissed easily—requires a deeper understanding of your client’s specific needs and business circumstances. If you're not focused on a...
Generally, business owners, agency owners, and business leaders have several critical success factors to consider as they manage and grow their businesses. Some essential success factors are apparent (e.g., profitability, providing a good product or service or...
With the rate increases and the lack of coverage availability, we know you're feeling the pressure with both selling products and retaining clients during this hard market. Additionally, you may be facing commission cuts and even terminations as carriers try to cut...
District Office Visits are a key member benefit provided by PIA, designed to foster meaningful relationships between PIANY members and state legislators. These strategic advocacy meetings, held either in-person or virtually with state legislators, allow PIANY members...
Over two months ago, PIA Northeast welcomed back Mary Anne Cecchetto as the new director of membership. Cecchetto has nearly 38 years of experience in the insurance industry, serving as a sales & retention representative for 14 years and 13 years as a membership...
In the fiercely competitive world of insurance—where every customer represents a hard-won victory—the cost of acquiring new clients looms significantly higher than retaining existing ones. Shockingly, research reveals that in any industry it can be up to five times...
When it comes to delivering on the promise of an improved customer experience, property/casualty agency principals often feel like they are caught in the middle of a tug-of-war. Pulling the rope on one end are younger digital-native customers, as well as baby boomers...
If you, as an insurance professional, are working on a marketing plan for your agency, video marketing can be a powerful tool to use. While text can be effective on its own, video can take your marketing to the next level in terms of engagement and impact. Why to...
As the year draws to a close and a new one peeks over the horizon, a familiar feeling washes over us—the urge to reflect, pause and set goals for the future. This introspective period, often fueled by the festive spirit and the clean slate of a new year, is an...