District Office Visits are a key member benefit provided by PIA, designed to foster meaningful relationships between PIA members and state legislators. These strategic advocacy meetings, held either in-person or virtually with state legislators, allow PIA members to...
Is your client acquisition process passive—waiting for the phone to ring in hopes that new clients will find you? Do you have a proactive marketing strategy to consistently attract new clients and drive growth? When was the last time you reviewed your strategic...
Starting a business doesn’t just mean putting your name on the map. It means showing up with presence, not just signage. It means listening before speaking, giving before asking, and finding natural ways to embed your work into the rhythm of your local community. If...
Trade shows are loud and fast and often a blur of elevator pitches, tote bags and too many lanyards. To cut through that chaos, you need more than an eye-catching booth. You need precision. That means digital tools—deployed intentionally—that don’t just decorate your...
From the nineties to the present today, industrialized and developing countries have been living in an increasingly digitized world. Around every corner, in every store or home, there is a screen tapped directly to the internet and relaying information to its user....
Let’s face it, insurance and creativity are not normally two words spoken in the same sentence. That is, until you introduce marketing and branding into the discussion. Actions, such as designing your agency logo, creating slogans or taking out an ad in the newspaper,...
With the digital marketing industry predicted to reach $807 billion by 2026, it has become a crucial aspect of modern business strategies due to its far-reaching impact and numerous advantages. In essence, digital marketing offers unparalleled opportunities for...
Do you run a short-term rental property? Think AirBNB or VRBO. These properties bring income to owners and operators, but they require constantly tracking a changing legal landscape—especially in popular rental areas. It’s vital to keep tabs on changes to local laws...
Over two months ago, PIA Northeast welcomed back Mary Anne Cecchetto as the new director of membership. Cecchetto has nearly 38 years of experience in the insurance industry, serving as a sales & retention representative for 14 years and 13 years as a membership...
If you, as an insurance professional, are working on a marketing plan for your agency, video marketing can be a powerful tool to use. While text can be effective on its own, video can take your marketing to the next level in terms of engagement and impact. Why to...