Let’s face it, insurance and creativity are not normally two words spoken in the same sentence. That is, until you introduce marketing and branding into the discussion. Actions, such as designing your agency logo, creating slogans or taking out an ad in the newspaper,...
With the digital marketing industry predicted to reach $807 billion by 2026, it has become a crucial aspect of modern business strategies due to its far-reaching impact and numerous advantages. In essence, digital marketing offers unparalleled opportunities for...
Do you run a short-term rental property? Think AirBNB or VRBO. These properties bring income to owners and operators, but they require constantly tracking a changing legal landscape—especially in popular rental areas. It’s vital to keep tabs on changes to local laws...
Over two months ago, PIA Northeast welcomed back Mary Anne Cecchetto as the new director of membership. Cecchetto has nearly 38 years of experience in the insurance industry, serving as a sales & retention representative for 14 years and 13 years as a membership...
If you, as an insurance professional, are working on a marketing plan for your agency, video marketing can be a powerful tool to use. While text can be effective on its own, video can take your marketing to the next level in terms of engagement and impact. Why to...
Online businesses come in all shapes and sizes. Sellers of handmade jewelry, software subscriptions, insurance policies or anything else, all have the same goal—to turn a profit. Even if a business exists as an extension of a passionate hobby, it’s still advantageous...
Sensory branding isn’t a new concept, but it’s something that more marketing teams should pay attention to when it comes to increased customer retention. Appealing to the senses of your customers will not only attract more people within your target audience, but it...
Growing up in Southern California with doomsday-prepper parents I was prepared for the “Big One.” My family members slept with shoes next to the bed, and always had rations to hold us—along with the rest of the neighborhood—through a catastrophic event. At the start...
I like rules. When I open a board game, I immediately read the instructions. I’m sure my affinity for the rules lead to my decision to become an attorney. In a conversation with a guidance counselor, I may have said: “You mean my job would be to argue about what the...
Supporting and leading your employees through this hard market is going to be critical for agency leaders. They will follow your example and most team members want to do a great job. They need to understand what that means to your agency. You may be saying: "My team...