Trade shows are loud and fast and often a blur of elevator pitches, tote bags and too many lanyards. To cut through that chaos, you need more than an eye-catching booth. You need precision. That means digital tools—deployed intentionally—that don’t just decorate your...
From the nineties to the present today, industrialized and developing countries have been living in an increasingly digitized world. Around every corner, in every store or home, there is a screen tapped directly to the internet and relaying information to its user....
PIANY is thrilled to kick off this year’s District Office Visit Program! This initiative is your chance to engage directly with state legislators—advocating for the issues that matter most to professional, independent insurance agents like you. Whether conducted...
Let’s face it, insurance and creativity are not normally two words spoken in the same sentence. That is, until you introduce marketing and branding into the discussion. Actions, such as designing your agency logo, creating slogans or taking out an ad in the newspaper,...
With the digital marketing industry predicted to reach $807 billion by 2026, it has become a crucial aspect of modern business strategies due to its far-reaching impact and numerous advantages. In essence, digital marketing offers unparalleled opportunities for...
Do you run a short-term rental property? Think AirBNB or VRBO. These properties bring income to owners and operators, but they require constantly tracking a changing legal landscape—especially in popular rental areas. It’s vital to keep tabs on changes to local laws...
Over two months ago, PIA Northeast welcomed back Mary Anne Cecchetto as the new director of membership. Cecchetto has nearly 38 years of experience in the insurance industry, serving as a sales & retention representative for 14 years and 13 years as a membership...
If you, as an insurance professional, are working on a marketing plan for your agency, video marketing can be a powerful tool to use. While text can be effective on its own, video can take your marketing to the next level in terms of engagement and impact. Why to...
Online businesses come in all shapes and sizes. Sellers of handmade jewelry, software subscriptions, insurance policies or anything else, all have the same goal—to turn a profit. Even if a business exists as an extension of a passionate hobby, it’s still advantageous...
Sensory branding isn’t a new concept, but it’s something that more marketing teams should pay attention to when it comes to increased customer retention. Appealing to the senses of your customers will not only attract more people within your target audience, but it...