Sensory branding isn’t a new concept, but it’s something that more marketing teams should pay attention to when it comes to increased customer retention. Appealing to the senses of your customers will not only attract more people within your target audience, but it...
Growing up in Southern California with doomsday-prepper parents I was prepared for the “Big One.” My family members slept with shoes next to the bed, and always had rations to hold us—along with the rest of the neighborhood—through a catastrophic event. At the start...
I like rules. When I open a board game, I immediately read the instructions. I’m sure my affinity for the rules lead to my decision to become an attorney. In a conversation with a guidance counselor, I may have said: “You mean my job would be to argue about what the...
Supporting and leading your employees through this hard market is going to be critical for agency leaders. They will follow your example and most team members want to do a great job. They need to understand what that means to your agency. You may be saying: "My team...
This past year, new risks are emerging that are affecting insurance agencies. According to a McKinsey & Co. report, “... while insurance as an industry may be slow to change, its risk environment is not.” Amid the developing risks in the digital realm, the...
If you want to know how a business is really doing, look at its reviews. You’ll discover honest thoughts from customers about their experiences. People trust and seek out reviews because they’re from real people. So, it’s natural for businesses to want solely positive...
In today’s PR world, technology can be your best friend. Whether you operate as small business or a major enterprise, being able to build and boost brands is essential. Nowadays, there are multiple tools and platforms that make handling those tasks easier than ever....
You have heard the old saying from the movie Glengarry Glen Ross, that talks about the ABC’s of selling: “Always be closing.” Well, I am a firm believer in a similar concept of “Always be cross-selling.” Cross-selling is one of the most powerful tools you have as an...
Video marketing is more popular than ever, and it shows no signs of slowing down. While the types of videos your agency posts might change, it’s clear that consumers connect with this type of content. However, when you’re building a video marketing campaign, it’s...
Analytics is essential for any marketing campaign. Analytics tools are what you use during research to inform targeting and interpret results during and after the campaign. It’s important to realize the application of behavioral analytics when you’re building your...
