This past year, new risks are emerging that are affecting insurance agencies. According to a McKinsey & Co. report, “... while insurance as an industry may be slow to change, its risk environment is not.” Amid the developing risks in the digital realm, the...
If you want to know how a business is really doing, look at its reviews. You’ll discover honest thoughts from customers about their experiences. People trust and seek out reviews because they’re from real people. So, it’s natural for businesses to want solely positive...
In today’s PR world, technology can be your best friend. Whether you operate as small business or a major enterprise, being able to build and boost brands is essential. Nowadays, there are multiple tools and platforms that make handling those tasks easier than ever....
You have heard the old saying from the movie Glengarry Glen Ross, that talks about the ABC’s of selling: “Always be closing.” Well, I am a firm believer in a similar concept of “Always be cross-selling.” Cross-selling is one of the most powerful tools you have as an...
Video marketing is more popular than ever, and it shows no signs of slowing down. While the types of videos your agency posts might change, it’s clear that consumers connect with this type of content. However, when you’re building a video marketing campaign, it’s...
Analytics is essential for any marketing campaign. Analytics tools are what you use during research to inform targeting and interpret results during and after the campaign. It’s important to realize the application of behavioral analytics when you’re building your...
Are you a business owner or a startup looking to separate yourself from the competition? There are many ways to go about this, but it starts with branding. This article will dive into branding best practices, including identifying your target market, maintaining...
In June 2014, Tesla CEO Elon Musk posted a blog on the company’s website announcing the company would treats its patents as open-source designs to encourage more companies to build and sell all-electric vehicles.[1] In typical Musk fashion, the blog post raised more...
Two of the most formidable and historical challenges that property/casualty producers face are the attainment of prospects, as well as the retention of clients. Despite the sophistication of agency management technology and the purchase of commercial lead lists that...
Testimonials have turned into an integral component of the success of a business. Think about how important a Google or Amazon review is to a business. If you are anything like me, the first thing you do when you are thinking about buying something is to look up...