Connecting with your customers is one of the most crucial aspects of running a successful insurance agency. Your customers keep you in business, so it’s essential to keep them happy—and connecting with them in a personal, human way is one of the best ways to...
The rise of artificial intelligence has changed our world completely—sparking impressive advancements and opening doors to countless possibilities. Yet, as we continue in this AI-centric era, we need to be prepared for the unexpected pitfalls it might bring—especially...
Independent insurance agents must adapt to the changing expectations of modern consumers to remain competitive in today’s insurance landscape. Nowadays, consumers seek an experience that matches the quality of service offered by leading brands like Amazon and...
In today’s highly competitive, thriving insurance industry, building and maintaining strong customer relationships is crucial for success. It not only helps to create a loyal client base, but also to generate referrals and new business opportunities. With that, it’s...
In today’s PR world, technology can be your best friend. Whether you operate as small business or a major enterprise, being able to build and boost brands is essential. Nowadays, there are multiple tools and platforms that make handling those tasks easier than ever....
On Sept. 8, 2022, Suffolk County, New York, learned a professional hacking group known as BlackCat had gained unauthorized access to over 20 agencies with the county. Everybody from the police forces, to social services, to emergency dispatchers were forced to figure...
Launching your own small business can feel like a dream come true for aspiring entrepreneurs. After all, business ownership is a labor of love. It is an opportunity to earn a living pursuing your passions. And, there are few joys greater than that. However, the dream...
Those individuals who hold a New York state insurance license (covered entities), including nonresident licensees, have until Saturday, April 15, 2023, to certify their compliance with the requirements of New York state’s cyber security regulation (23 NYCRR 500) for...
Small businesses—which can include PIA members—are tempting targets for cyber crooks. They are just as vulnerable to data breaches as big companies, but they have fewer defenses. Members who have walked clients through the cyber claim process or who have been hacked...
Analytics is essential for any marketing campaign. Analytics tools are what you use during research to inform targeting and interpret results during and after the campaign. It’s important to realize the application of behavioral analytics when you’re building your...
