Analytics is essential for any marketing campaign. Analytics tools are what you use during research to inform targeting and interpret results during and after the campaign. It’s important to realize the application of behavioral analytics when you’re building your...
When you think of a positive company culture, it’s unlikely that business technologies are the first things that spring to mind. However, the reality is that the integration of business tech can go a long way in improving your organizational culture. Let’s look at how...
When it comes to leaks in the bathroom, prevention is just as important as conducting a timely repair. Most property owners do not have time or expertise to periodically check every toilet for minor leaks or damage, so they end up paying more on water and sewer bills....
Multi-factor authentication is a method of authenticating users on an information system and requires them to go through multiple steps to access that information system. Commonly, this is accomplished through a combination of a username and password, followed by a...
Almost everyone has shopped online in the last decade. Even those who manage to resist the lure of two-day delivery probably have priced appliances or scouted sales on various websites before purchasing the items at a physical store. This means they have been...
It’s no secret in the industry that independent agents’ time is spread thin, as they often wear multiple hats in their day-to-day operations. With a still-hot housing market, this is an especially busy season for agents selling homeowners insurance. On top of this,...
PIA held its Connecticut Convention on March 24-25, 2022, at the Hartford Marriott Downtown—a new venue for the event that gave attendees a refreshed location to learn, grow and network. Hundreds of insurance-industry professionals from all over Connecticut earned...
Typically, solar panels represent a sizable financial investment. As an insurance agent, you naturally want to provide your clients with all the information they need to protect that investment properly. Whether homeowners enlist qualified installers or install their...
Amid the escalating situations in Ukraine, federal and state governments are alerting U.S. individuals and businesses of more cyberthreats that stem from Russia’s invasion of Ukraine that could impact cybersecurity in the near future. CISA cyber security...
Whether they are being spoken, written or posted online, the words we say have an impact on others—and on the ways others perceive the ones sharing those words. Personally and professionally, we have each felt the impact of what others have said about us, to us...
