Owning a small business has never been easy. However, in today’s highly competitive and increasingly crowded global marketplace the challenges are more formidable than perhaps ever before. That means that if you want your agency not just to survive but to thrive, then...
Protect your agency: Copyright and trademarks
Several years ago, Lebron James filed a trademark application for the phrase Taco Tuesday that, predictably, caused an uproar on the internet. Apart from the fact the internet consistently needs to get outraged over something, it struck many rational people as a bit...
Fundamentals of successful small-business operations
The most critical elements of successful small-business operations include building a customer base, managing your finances, and continually cultivating new customers through targeted advertising. Building your professional network also is key. Here are some tips on...
The value of an agent in a post pandemic world
With summer sun and vaccine shots, we are heading for the great reawakening. Our customers have learned to work remotely, save money, avoid travel and find entertainment in those things closest to their homes and families. We were forced to avoid buying and...
Personal brand management
What's your career reputation? What values do your colleagues and clients see when they interact with you? Do you consistently model and communicate your principles and ethics? Building a positive personal brand is an everyday activity. Use this checklist to pat...