In the fiercely competitive world of insurance—where every customer represents a hard-won victory—the cost of acquiring new clients looms significantly higher than retaining existing ones. Shockingly, research reveals that in any industry it can be up to five times...
When it comes to delivering on the promise of an improved customer experience, property/casualty agency principals often feel like they are caught in the middle of a tug-of-war. Pulling the rope on one end are younger digital-native customers, as well as baby boomers...
If you, as an insurance professional, are working on a marketing plan for your agency, video marketing can be a powerful tool to use. While text can be effective on its own, video can take your marketing to the next level in terms of engagement and impact. Why to...
As the year draws to a close and a new one peeks over the horizon, a familiar feeling washes over us—the urge to reflect, pause and set goals for the future. This introspective period, often fueled by the festive spirit and the clean slate of a new year, is an...
Sensory branding isn’t a new concept, but it’s something that more marketing teams should pay attention to when it comes to increased customer retention. Appealing to the senses of your customers will not only attract more people within your target audience, but it...
It is an understatement to say that the world is changing. The way we communicate with others, purchase goods and services, engage in entertainment, have all changed at an unprecedented rate leaving many businesses trying to comprehend what they will need to maintain...
With the rate of recent rapid technological changes, it’s no surprise that businesses must adapt to new trends constantly. This is mainly true for independent agents who are experiencing pressure to keep up with digital transformation. Since customers are increasingly...
Building a strong team is a crucial part of running a successful independent insurance agency. This is especially true in times of economic uncertainty. Having the right people in place can help your agency continue to win when things get tough. With recent shifts in...
In the AppleTV+ show Severance, employees are split—their personal selves literally are left at the door when they swipe in for work. As they get to their desks, employees transition into their work selves, leaving the burdens of their personal lives at the door. In...
Supporting and leading your employees through this hard market is going to be critical for agency leaders. They will follow your example and most team members want to do a great job. They need to understand what that means to your agency. You may be saying: "My team...
