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Four insights to guide your agency’s digital strategy

Four insights to guide your agency’s digital strategy

by Carl Canales | Aug 26, 2021 | Agency Management

To thrive in the future, independent agencies need to adopt digital ways of doing business. Today’s consumers expect a streamlined digital experience—from learning about an agency and buying insurance to getting service for their policies. Following are four key...

Digital marketing foundations any independent agent can implement

Digital marketing foundations any independent agent can implement

by Alyssa Delaney | Aug 19, 2021 | Agency Management

Blog posting. Social media. Video implementation. SEO. Analytics. Net promoter scores. Pay-per-clicks. Advertising. Newsletters. Does digital marketing seem overwhelming—almost like you need to hire someone full-time just to keep up? Let me take a step back and offer...

Advertising in any galaxy, even ones far, far away

Advertising in any galaxy, even ones far, far away

by Bradford J. Lachut, Esq. | Jun 24, 2021 | Education, Featured

The modern insurance industry has been around for hundreds of years. Insurance advertising has been around for almost as long. Despite that, navigating the do’s and don’ts of insurance advertising is a constant source of confusion for agencies. And, that is most true...

Best practices to selling in a hardening market

Best practices to selling in a hardening market

by Emily Huling | Jun 1, 2021 | Agency Management

The insurance industry is comprised of cycles. Hard-market cycles happen to course correct when rates are inadequate, when there are recessions and economic turnarounds, or when unforeseen events occur, such as the COVID-19 pandemic. However, even though the hardening...

Internet sales: Opportunity or potential liability?

Internet sales: Opportunity or potential liability?

by Robert M. Sullivan, Esq. | Feb 1, 2021 | General News

Agency websites vary in content and design. Some offer information, while others are capable of binding insurance and delivering policy forms to insureds. Some states have promulgated rules, guidelines and commentary designed to lead insurance producers through the...

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