From time to time, independent insurance agents will have to negotiate with their clients about their insurance policies—maybe a new homeowner will ask the agent to match a competitor’s lower monthly premium because he or she feels more comfortable signing with the...
To thrive in the future, independent agencies need to adopt digital ways of doing business. Today’s consumers expect a streamlined digital experience—from learning about an agency and buying insurance to getting service for their policies. Following are four key...
Blog posting. Social media. Video implementation. SEO. Analytics. Net promoter scores. Pay-per-clicks. Advertising. Newsletters. Does digital marketing seem overwhelming—almost like you need to hire someone full-time just to keep up? Let me take a step back and offer...
The modern insurance industry has been around for hundreds of years. Insurance advertising has been around for almost as long. Despite that, navigating the do’s and don’ts of insurance advertising is a constant source of confusion for agencies. And, that is most true...
The insurance industry is comprised of cycles. Hard-market cycles happen to course correct when rates are inadequate, when there are recessions and economic turnarounds, or when unforeseen events occur, such as the COVID-19 pandemic. However, even though the hardening...
Agency websites vary in content and design. Some offer information, while others are capable of binding insurance and delivering policy forms to insureds. Some states have promulgated rules, guidelines and commentary designed to lead insurance producers through the...
