Video marketing is more popular than ever, and it shows no signs of slowing down. While the types of videos your agency posts might change, it’s clear that consumers connect with this type of content. However, when you’re building a video marketing campaign, it’s...
Analytics is essential for any marketing campaign. Analytics tools are what you use during research to inform targeting and interpret results during and after the campaign. It’s important to realize the application of behavioral analytics when you’re building your...
Are you a business owner or a startup looking to separate yourself from the competition? There are many ways to go about this, but it starts with branding. This article will dive into branding best practices, including identifying your target market, maintaining...
In June 2014, Tesla CEO Elon Musk posted a blog on the company’s website announcing the company would treats its patents as open-source designs to encourage more companies to build and sell all-electric vehicles.[1] In typical Musk fashion, the blog post raised more...
Two of the most formidable and historical challenges that property/casualty producers face are the attainment of prospects, as well as the retention of clients. Despite the sophistication of agency management technology and the purchase of commercial lead lists that...
Testimonials have turned into an integral component of the success of a business. Think about how important a Google or Amazon review is to a business. If you are anything like me, the first thing you do when you are thinking about buying something is to look up...
Automation plays a significant role in our lives. Of course, much of it is technology based. Moreover, it is a central driver within our professional, independent insurance agencies. It helps agency owners and employees work smarter. Done right, it saves us time and...
Almost everyone acknowledges that regardless of the industry involved, revenue generation has become more challenging over the years. Today several selling and business development tools are available to independent agents that make it is easy to lose sight of the big...
Several years ago, Lebron James filed a trademark application for the phrase Taco Tuesday that, predictably, caused an uproar on the internet. Apart from the fact the internet consistently needs to get outraged over something, it struck many rational people as a bit...
Recently, the National Oceanic and Atmospheric Administration released its climate predictions for April, May and June. After a winter that was mild for some—and not so mild for others—this spring could be a much-needed break. However, some of these predictions come...